Mobile Device Website Optimisation
With a substantial percentage of online users browsing the web on their mobile phones and tablet devices, it is important now more than ever that websites can be viewed and used effectively on as many devices as possible. The best option for this is to design your website to be ‘usable’ at the very least on mobile devices, which is known as mobile device optimisation. Alternatively, you can have an entirely separate website (a ‘Mobile Version’ of your website) created for viewing on such devices, which is known as mobile device development.
Offering Your Website to Smartphone Users
Mobile sites are used by some of the world’s biggest online corporations. If you visit websites such as Google and YouTube on a mobile device (iPhone, iPad, Android or any smartphone) then you should be presented with a compressed, light-weight “mobile” version of each website. These mobile sites are designed to load faster, be used more efficiently and usually contain less distracting graphics, with more of the emphasis on presenting the content itself.
As you can see from the website user statistics in the image above, visitors who reach your site from a mobile device spend less time on every page of your site and leave your website after a shorter amount of time, too. This means that the content you display to mobile users should be different than your desktop-targeted content. It must be shorter, to the point, but still be rich in quality and easy to follow. We can help you do all this with our mobile optimised website design services.
Mobile Device Optimisation
The budget-friendly and usually simplest way of displaying your content on mobile devices is to develop the original website in such a way that it automatically resizes itself enough to make it readable on smartphones and mobile devices without having to zoom in. Although this makes a website more readable by mobile browser users, it is not ‘lightweight’ in that the file sizes have not changed; mobile users still need to download large files that were meant for consumption by desktop devices, wasting both yours and your users’ bandwidth.
Mobile Device Development
The efficient and most lightweight way of displaying your website’s content to mobile users is to have a mobile website created to display only to smartphone users. The advantage to this is that users will not experience slow loading of images and content, because they are being presented with smaller files than the original website, which means your customers will be happier and will be more willing to browse your website for longer.