Website Redesign is the process of taking a current website, updating it's styles, layouts, content or backend and publishing the new website live over the old. The process is a little bit trickier than a normal website design, as it involves careful consideration both for the usability for visitors and search engines.
Web Page Redirects
A website redesign may result in the URLs of certain pages changing, even slightly, which can lead to broken links for anyone who has bookmarked pages in the past on the current website. When they click to those old bookmarks, they'll be lead to a 404 Not Found webpage, because the new page has been renamed or relocated from its old location.
To prevent this, when developing a new website to replace a current website, these sorts of issues must be explored and sorted out before pushing the new website live. Usually this will involve server redirects that figure out what page is being requested and rewriting the request to point to the new version of the page. Search engines will also see this redirect and will eventually update their URLs to reflect the website's new structure.
Search Engine Ranking Issues
Another issue with a website redesign is the rankings of the website in search engines. A good redesign will inevitably improve a website's ranking in search engines, but handing the process incorrectly may do the opposite. Care must be taken to make certain the content's keywords are passed on as they are to the new pages (or optimised further in some cases) so the search engines don't lose track of what's important in the website's content.
Safe Website Redesigns
Don't worry - be assured that we handle the website redesign process in a way that ensures none of the above redesign issues will affect or harm your website's reputation or ranking.